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How to fix inconsistent revenue

12 Jun 2024 · 1 min

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Short advice segment from a YouTube video (Eric Deeran - Master Filmmaker) explaining that the primary way to fix inconsistent revenue is implementing retainers—clients pay monthly for a set of deliverables—thereby producing recurring revenue. The speaker emphasizes that recurring payments enable predictable monthly income (examples: 5k–100k/month) and that one-off work is secondary (“icing on the cake”).

The number one way to fix inconsistent revenue is to implement retainers. This is where a client's paying you every single month for a certain amount of deliverables. And in exchange you get what we call recurring revenue. And recurring revenue is when they're paying you every day on a certain deadline. That's how you build 5, 10, 15, 20, 50, 100k a month is by having those recurring revenue payments. And then anything you do for one offs is just icing on the cake. On top of that.