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How to fix inconsistent revenue

3 Jul 2024 · 1 min

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Short YouTube advice from Eric Deeran (Master Filmmaker) recommending implementing retainers so clients pay regularly for a set amount of deliverables. The speaker defines recurring revenue as regular, deadline-driven payments and frames retained monthly payments as the primary way to scale to higher monthly revenue (examples cited: 5k–100k/month). One-off projects are presented as secondary "icing on the cake."

The number one way to fix inconsistent revenue is to implement retainers. This is where a client's paying you every single month for a certain amount of deliverables. And in exchange you get what we call recurring revenue. And recurring revenue is when they're paying you every day on a certain deadline. That's how you build 5, 10, 15, 20, 50, 100k a month is by having those recurring revenue payments. And then anything you do for one offs is just icing on the cake. On top of that.