how to get consistent clients as a video production business in 2025

Hey, welcome back to another video guys. Super pumped you're here. Today we're going to be talking about how to land consistent retainers and how you transition from inconsistent one off projects to consistent retainers in your video business and how you can start doing this so you have more peace of mind, more consistency and you're not in that feast or famine cycle all the time. So let's go ahead and jump over to the trusty iPad. I know you guys love this. So let's talk about what most videographers are doing, right? So most videographers or video business owners and let me know in the comments if this is you. There's no shame in this. This used to be me as well, so there's nothing wrong with this. I started as a DP and I DP'd on lots of sets for agencies and then I went and then turned into more of a business business owner. Right. Little bit of a different mindset there to start buying my time back. But what most videographers are doing is they're selling one off projects. Now why is this an issue? Well, the problem with most one off projects is when, when you're looking at your monthly revenue. Let's do a little graph here. So month number one, month number two, month number three, month number four, right. If this is your sole job and this is the only thing you do for income. Well, the problem is, is like let's say you close, I don't know, three clients month one, right. And let's say from those three clients you do 10k. Let's just use even numbers. So you do 10k the first month, now let's say the next month because you're so busy with these three clients, you didn't really spend any time prospecting or doing lead generation or doing any sort of marketing. And so you only closed maybe one client this next month and you only made 2k, right? And then you say, oh shoot man, I really need to start marketing my business more. I need to get some more clients. So then you hustle and hustle and you're scrambling and you're stressed out and you're like, oh, holy crap, I need to make some money. And then you go back up to three clients again this month, right. And then you close another 11k, let's say. Right? But then because you're so busy again with those clients and these, there's two, there's a couple of different things that go into this that actually cause you to be struggling. But let's say because you have three Clients, now you're so busy, then the next one, the next month you close zero clients, right? And you make, you know, maybe you have a couple of little projects, but Maybe you make 500 bucks, right? You can see how this is a problem, right? Or this could be an issue for you because your revenue's going up, down, up, down, up, down, up, down all the time. And so there's a couple things that go into this issue, right? So number one is you're doing one off projects. That's the first problem. Because there's no consistency. And what you want to do is change from one offs to retainers. Sorry for my handwriting, guys. It's not, it's not the best, but hopefully you can read it. So with retainers instead of this, right, if you had one offs here, it would be 10k, 2k, 11k, 500 bucks, right? But if you have retainers, right, let's say you get three clients the first month, right? The beautiful thing about retainers is they compound on top of each other. So let me erase the numbers here. So let's say you get three clients and whatever the math is, that's 10k. Now you get another one client on top of the three clients that are paying you. So now you have all the money from this month and it's compounding into the next month. So say you close another client, now you're at $12,000, right? And then you close another three clients on top of that, and now you're at $20,000, right? Because you have the three clients from the first month, the one client from the second month, and now you have three more clients in the third month. And even if you didn't close any clients in this fourth month, you would still do another $20,000 because you have clients that are paying you every single month and the revenue's going up and up and up and up, right? And so this is why this is so important from like an actual business model perspective. Because when you have three clients, right, you go one client, three clients, zero clients. Instead of making 500 bucks, right here in this last month, you made $20,000, which is obviously a huge difference. And the reason is, is because you have that consistency of compound growth. And if you don't have a vehicle in your business where it compounds, where you make the same amount of money the next month without having to do any more work, then you're in a, you're in a troubled position because you always have to hustle to get more clients the next month. Otherwise you go back down to zero again. And so this is why I am so bullish on retainers, because of this right here. And you would solve a lot of your anxiety and a lot of your stress if you simply had retainers. So that's the first thing. Now what happens if you want to maybe pour rocket fuel on this, right? Maybe you want to go from 20k to 100k. So number two is you need a consistent way to get leads and calls. So to back back to our monthly example, right, let's say you're super busy month one with these clients, you don't have a way like because you're so busy, you're not actually going out and prospecting for new clients. Now if you had a system that was working 24, seven, seven days a week to generate new calls and generate new clients with people who are interested in working with you, then instead of closing one client the next month, if that system was consistent, you'd probably close another three clients the next month, right? And then another three clients the next month. Unless you just decided to ramp it even harder. Maybe you close another system, six clients this next month, right? And this is all because you have a consistent way to get leads, calls and clients. And typically what we do here is we use paid traffic. So we use some sort of ad, we drive them to some sort of opt in page, right, where we get their information. We go to some sort of value video, and then there's a calendar below that to book a call, and then they go to a call. So then you just have calls landing on your calendar while you're on set, while you're in a shoot, while you're editing a project or you know, ideally you should be taking those things off your plate. You shouldn't be doing those things anyways. But while, while you're busy with other things in the business, you have a system that's consistently bringing you these leads and calls and clients, right? And so those are kind of the two main things that solve a lot of this. Consistency, inconsistency to where you can go from 20k one month to. I've seen people go to a hundred k in two or three months because they're just turning up the volume knob. Because the beautiful thing about this system right here is it's like a. I'm not good at drawing here, guys. But it's like a volume knob, right? So this knob, I can crank this thing up if I want more leads and more calls, and then I can volume knob up to wherever I want to go in my business and this is how I can get consistent clients. So hopefully this makes sense. But this is the number one way to solve that inconsistent revenue. And then obviously the other side of this is actually having an offer which I won't go into in this video. There's other videos I have, but having an offer that your market wants and going after clients like service based businesses, people who are, they charge a high ticket amount of money for their service so then they can pay you. So hopefully this makes sense. Guys, wanted to make a quick video on this. If you have questions on this, drop them down below in the comments. Shameless Plug. If you want help with actually getting from one offs to retainers, like how to price it, what to package in your retainers, how to go about that process and then how to actually set up a system like this to get leads, calls and clients booked on your calendar every single day. Like one of our clients, Nick, is booking four to five calls a day for his video packages for coaches and consultants and speakers and experts. And he's doing that every single day. And so imagine what it would be like if you had four calls on your calendar every single day. You'd probably close at least one of those on, you know, if you charge 20k on 20k packages, right? So if you want help with that, there should be a link down below to schedule a demo with our team. We'd be happy to chat with you, see if you can actually help, see if we can help and, and go from there. Other than that, keep being awesome and we'll see in the next video.