How to Leverage Your Niche Expertise for Higher Pay

Because, like, when you have a, when you have a case study page with, like, only one type of market, like construction, you just build a lot more leverage because they think you only work with their type of person. Like, I'm going to pay the specialist. It's the classic, I'm going to pay the specialist a lot more than I'm going to pay the general person who does everything.