Eric DeeranOne mission — help agency owners build businesses they actually love running.

How to not become a "commodity" video provider...

30 Dec 2023 · 0 min

Watch on YouTube

0:26

A short advice-oriented YouTube video by Eric Deeran (Master Filmmaker) about how video creators can avoid becoming commodity providers. The speaker warns that generic messaging ("I make videos for businesses") causes prospects to compare solely on price, pushing creators into commodity-based pricing. He recommends crafting unique positioning so the creator occupies a "category of one" that can't be directly price-compared.

If I land on a landing page and I see a video from you saying you make videos for businesses, and I just saw 50 million other people say the same thing, I'm going to be like, okay, cool. It's probably the same. Let me find the cheapest one. So that's when you get yourself into commodity based pricing, because you look like everybody else, so they start to compare your pricing to everybody else as well. But when you have something unique, which is why we help you craft that, it's easier to put yourself in a category of one where they can't compare you to other prices because there's nothing to compare you to.