A short advice-oriented video for video business owners and filmmakers about increasing prices to avoid low-paying clients. The speaker argues that fear prevents price increases, recommends intentionally raising prices (even uncomfortably) and accepting that some low-ticket clients will be alienated, and highlights that fewer clients at higher rates yields more income for less work.
If you're a video business owner or a filmmaker working with low paying clients, this is going to make a lot of sense to you. The reason you're working with low paying clients is because obviously you're not raising your prices, but it's usually because you're scared to raise your prices. And so what you need to do is you need to raise your prices and know that you're going to alienate some of those lower ticket clients. But that's okay. The reason is is because if you can work with less clients at a higher price point, you can make more money for less work. So on your next deal, try pitching a number that makes you feel uncomfort and watch what happens.
