Eric Deeran walks through testing ad creative by finding which angle drives sales, then producing 3-4 variations with different actors and backgrounds. Once you have a winner, test new hooks by swapping intro lines in batches of three, discard what doesn't work, and scale what does.
Same thing, right? It's like, what angle is working for you right now to get these calls? And when you get a sale, which. Which ad did they come from? Because you want to make more angles like the one that's working, right? Don't change anything. And then what you're going to want to do is just make variations of that once you need more. So it's like same exact script. You in a different background, same exact script. A woman records it. Same exact script, A different type guy, like, records it. So you're just. You're trying to test, like, three to four different angles, figure out which one works, and then take that angle and make, like, hundreds of variations. And then you can test different hooks. You can test, like, hundreds of different hooks like you've done. So all those hooks you made before, once we get a close from this, we take the ad, the meat of the ad that's already working, pop a new hook on it, test three different hooks, see which one works, and then if none of them work, scrape them, go to the next three. Scrape them, go to the next three. So, like, that's. That's the variation. Yep, just a whole bunch of. And then. Then the.
