Eric Deeran argues that the best way to increase sales is to stop trying to sell. Focus on providing genuine value and being present with customers instead of pushing for a close. When you help people solve real problems, they buy more.
But when you're like, hey, I'm just going to focus on providing value to this person, I don't care whether or not they buy. I just want to be here, present with them in the conversation, and see if I can help them. Then they end up buying more anyways, because it's more about them, not about you. And when it's. When you get needy, it becomes this thing where they. It's about you and getting the sale as opposed to actually helping this person and being the right solution for them.
