Two coaches diagnose ad funnel problems using three metrics: cost-per-click, landing page opt-in rate, and VSL conversion. High CPC means your ad copy is weak. Low opt-ins with cheap clicks means your landing page messaging isn't working. Prospects reaching the VSL but not booking means the VSL itself needs to convert better.
Questions this video answers
3–5 days
5pm (same day referenced in the transcript)
Chapters
So if you're getting like super high cost per click means the ad sucks. If you're getting cheap cost per click, they're getting to the landing page, but they're not opting in. It's a landing page problem. Your landing page sucks. It's not messaging properly. Right. If they get past that, they get to the vsl, they're not booking a call or they're not answering. It's because the VSL isn't doing very well. Right. So like all of those things tell a story. We just want to know what those numbers on are before we can make any sort of assumptions. But on the outside looking in, make those changes. I changed, I told you about on the copy. And then other than that, you should be good. And then we can launch this thing and give it three to five days.
Okay, So I. I thought I published that. Do I just.
You're going to want to click it on. Click publish. Yep. Right where you were.
Okay.
And then hop on Evan's call today as well at 5pm and he can get some eyes on this as well. And he'll help you with the launching.
