This excerpt is a short, practical recommendation about repurposing existing video content into short social-media snippets (e.g., 15-second reels) to provide free value, build trust, and ease entry into sales conversations. The speaker describes recording calls, chopping segments into short clips, and using platforms/tools (YouTube, Reels, Metricool, an organic content funnel) to distribute content and accelerate sales outreach.
What you should try to take in your video business as well where it's like how can I like right now I'm, I'll be honest with you like I'm recording this our call and I'm going to chop up segments of what I say and put it on social as free value. So it's like how can you take what you're already doing around the type of content you're creating and the type of videos you're creating and that give people little 15 second reel snippets that they can go and watch on YouTube, watch on reels, use Metricool, go through our organic content funnel training. That's exactly what I do and and it's just like the more you can give people before they buy from you we were talking about this on Monday but the more you can give the easier it is to actually start the sales conversation. It's like once you start giving people stuff and they trust you that's when it actually starts and so.
