A short YouTube advice clip by Eric Deeran for videographers and filmmakers: stop simply taking orders and instead position yourself as a trusted advisor who diagnoses client problems and prescribes appropriate video solutions. The speaker recommends adopting a business-to-business (B2B) advisory role—moving away from a contractor mindset to guide clients toward content that achieves their marketing goals.
So as a video business owner, you need to stop taking orders from your clients and instead think of yourself as a doctor or someone who's prescribing a video solution to them. I think too many video business owners, videographers and filmmakers alike, they usually think of themselves as a server or someone who's just taking orders, an order taker. You really need to transition into being more of someone who's diagnosing a problem for that client because then they're going to see you as a trusted authority of someone who's going to lead them. Whereas when you're an order taker, they think of you as more of a contractor. And one of the big things you want to look at is are you contractor to business or are you business to business? And you want to be business to business, which is when you're advising them on what type of content to use in their marketing so that they can achieve whatever desired result they want to achieve.
