Eric Deeran outlines three diagnostic questions for scaling ad campaigns: Are you producing enough creative? Have you hit your market size ceiling? Is your campaign mature enough that TAM is actually the problem? The framework helps you decide whether to invest in more ads, increase spend, or accept market limits.
And so you want to look at how many ads am I actually making? And if I double my creative output, will that get me more? Will that lower my cost per call? And then number 2, I need to look at my TAM and say, okay, how big is this TAM? Am I reaching a point where I just can't scale further because my TAM is so small depending on how much I've spent? Now, if you're spending $20 a day or $30 a day, your TAM is not the problem. It's just that you're not spending enough, right? But if you've spent a decent amount of money over a decent amount of time and you still are running into this wall where you can't break it, it might be TAM. Number 3,
