Short YouTube monologue (by Eric Deeran) advising that growth in business requires accepting discomfort. The speaker argues you cannot become comfortable with unfamiliar, growth-inducing actions — you must accept being uncomfortable and take the leap, using the analogy of jumping out of an airplane for the first time.
Gotten questions in the past about how how do you become comfortable with growing your business and taking new steps that you've never taken before? And the honest truth is that you cannot become comfortable. It will not be comfortable. And you just have to be okay with that. I mean, if you jumped out of an airplane for the first time, would you be comfortable? Or would you expect that you would be comfortable? No, absolutely not. Because you've never done it before. And so you have to just be comfortable with not being uncomfortable and take the leap anyways. Because if you don't and you're comfortable, it likely means that you're not growing.
