Short spoken advice on sales: adapt your offer to match what clients actually want rather than what you want to sell. The speaker argues that tailoring offers to client desires increases close rates, revenue, and customer satisfaction and recommends practicing this approach in sales meetings.
I've made millions of dollars doing this one thing, and it's not what you think. And so to preface this, a lot of people, when they're trying to sell their services, they're trying to sell what they want. And they're so concrete and stuck on what they want, not what the client wants. And so what I've done over the years is I've adapted my offer to fit what my clients actually want so that I can sell them what they want, not what I want. And a lot of people get stuck because they're so focused on what they want to sell, the types of videos they want to create, and the offer that they want to sell that totally don't even listen to what the client wants. And that is why they're not able to close. If you sell your clients what they want within reason, then your close rate goes up, you make more money, and you have happier customers and clients. So in your next sales meeting, try selling the client on what they want, not what you want.
