Eric DeeranOne mission — help agency owners build businesses they actually love running.

"Just because you have a enough to live on doesn't mean that you shouldn't charge what you deserve"

17 Jun 2024 · 1 min

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0:39

Short spoken advice (YouTube) arguing that having enough personal income (e.g., ~20k/month profit) is not a reason to undercharge clients; if your work delivers high value you should charge accordingly. The speaker also links charging power to having a unique mechanism that can justify much higher prices and enable high gross margins (example cited: 80% gross profit).

Questions this video answers

20k a month (profit).

80% gross profit.

Chapters

Like, there has to be a bigger reason why. So, like, you know, most people don't need more than 20k a month profit. Like, you got 20, 20k a month. You're good. You have to find a reason to push further than that. And usually it's like the team members and whatnot. But, like, just because you have enough to live on does not mean you should not charge the price that you deserve to charge. Right. You know, that's really what it comes down to at the end of the day, is that doesn't. It doesn't matter if that's enough for you to live on. Like, if it's providing immense value to your clients, which it is, should charge accordingly. But that's also where having a unique mechanism is going to allow you to charge those higher prices where you have 80% gross profit.