Eric Deeran argues that having enough money to live on is no reason to undercharge for your work. If you offer clear value and a unique mechanism, you can charge prices that deliver 80% gross profit, not just the 20k monthly profit many service providers think is sufficient.
20k a month profit
80% gross profit
June 3, 2024
Like, there has to be a bigger reason why. So, like, you know, most people don't need more than 20k a month profit. Like, you got 20, 20k a month. You're good. You have to find a reason to push further than that. And usually it's like the team members and whatnot. But, like, just because you have enough to live on does not mean you should not charge the price that you deserve to charge. Right. You know, that's really what it comes down to at the end of the day, is that doesn't. It doesn't matter if that's enough for you to live on. Like, if it's providing immense value to your clients, which it is, should charge accordingly. But that's also where having a unique mechanism is going to allow you to charge those higher prices where you have 80% gross profit.
