Short excerpt from a YouTube video advising service providers to charge based on value rather than personal needs. The speaker argues that even if income is 'enough to live on' (e.g., ~20k/month profit), one should still price services to reflect the value delivered and leverage a unique mechanism to justify higher prices and high gross profit margins.
Like, there has to be a bigger reason why. So, like, you know, most people don't need more than 20k a month profit. Like, you got 20, 20k a month. You're good. You have to find a reason to push further than that. And usually it's like the team members and whatnot. But, like, just because you have enough to live on does not mean you should not charge the price that you deserve to charge. Right. You know, that's really what it comes down to at the end of the day, is that doesn't. It doesn't matter if that's enough for you to live on. Like, if it's providing immense value to your clients, which it is, should charge accordingly. But that's also where having a unique mechanism is going to allow you to charge those higher prices where you have 80% gross profit.
