Eric Deeran recommends launching ten new ads every week, then moving the three to four best performers into a "winning bucket" that keeps running. Repeat this cycle and you'll build a portfolio of six to eight winning ads while driving down cost per call.
And so I'd suggest at least launching 10 ads a week because then I can find 3 to 4 winning ads a week and then I put those in a bucket, right? So this is my winning bucket and then I launch another 10 ads next week and then I find another 3 to 4. So now I'm up to 6 to 8 winning ads, right? And then I just keep stacking these winning ads, putting them off to the side, having them run, and then I test another 10 ads and I keep doing that. So I'm forced to continuously find new winners in the account, right? This can also reduce your cost per call.
