Eric Deeran explains how to build trust without case studies by leading with value. Create something genuinely helpful that makes people feel they owe you back, using the principle of reciprocity to compensate for limited proof of past work.
Say, if you can lead with value and put together a resource that's going to knock their socks off, you build a lot of trust there, because then it plays on the idea of reciprocity, where they feel like they owe you. So you can make up for not having a lot of case studies by just put together, putting together, like, a really good resource. And that's what I did in the beginning too. Like when I didn't have a ton of case studies, I just knocked it out of the park with the resource and really helped people with that, and then they felt like they owed me.
