Speaker contrasts two lead-generation offer types: pitch videos/case studies vs free workshops. Pitch-video or case-study offers produce fewer, more expensive but better-qualified leads (ready-to-buy). Free workshops generate higher volume, cheaper leads who are less qualified. The speaker's purpose is to explain the trade-offs so creators know which offer to use and what to expect from each.
So you're going to get lower volume of leads. They may be more expensive, but they're ready to buy. So there are pros and cons to both of those. These people who are going for pitch video or case study, they're going to be more expensive leads and you'll get less of them, as opposed to if you had a free workshop, which is going to have cheaper leads because the people want something for free. They're willing to give you their info and they're willing to opt in, which means that you're going to get cheaper leads, but they may not be the most qualified. You'll get more volume and they'll be cheaper. But really, what I'm trying to get out here, guys, is I want you to understand why we use each one. So when you use a specific, specific one over another one, you'll know what you're getting and why you're getting it.
