Live Q&A

Let's go. You ain't gotta ask me, we can hit the road, got room in the backseat? Boys from the back street come so far Just singing over rap beats? See you on the way up, Only looking down? Remember seeing where we came from? You ain't got the way up, Never going to slow back down? There's no stopping now, they can't take us down? There's no reason to fight the scre I love this life, Everything's all right? And there's no reason to stop believing? Love is light and the future's bright? And there's no reason to fight this feeling, yeah, love this life, yeah, love this life, yeah, love this life, yeah, love this life. I won't wait around for the curtain? For life is not a race, it's all one big show? I can see right now that the truth is told Feels like letting go. Love this life, this life. And the future's bright and there's no to fight this feeling, yeah, love this life, yeah, love this life, yeah, love this life, yeah, love this life, yeah, love this life. Get love is life. Cuz I love this life. Everything's all right and there's no reason to fight the street? Everything's all right and feel just right. Everything's all right, yeah, love this life, yeah, love this life, yeah, love this life.

Oh, there we go. All right, hold on. There we go. I always forget to unmute that thing or unloop that thing every time it goes on there. What's going on, guys? We're here live on YouTube. We're here live on Instagram, Facebook, where else? LinkedIn? Everywhere, I guess. What's going on, guys? How are we doing? What's up? I'm used to saying, guys, because. And I said, Evan, Ethan, because Evan's not on here yet. And he said he needed a couple minutes, dude. We're gonna be answering any questions you guys have around scaling your video business. We've worked with over 400, I think, just this past six to 12 months, clients. Like 400ish. I think over our lifetime, we worked with 600 video agency owners, helping them scale their business, get more leads, get more clients, all that fun stuff. And we're gonna be answering your questions today. So if you're tuning in live, go ahead and drop a comment down below, let us know where you're calling in from, and then any kind of questions that come up for you guys as far as, like, what are you struggling with? Is it getting leads? Is it getting more clients? Is it having the right mindset? Is it you don't know what to charge? I have some questions kind of written down over here. We'll kind of go through and then any questions you guys might have, we can answer those as well. So let me go ahead and pull some stuff up. Ethan, how's your week then, dude?

Good.

Dude, this year is going by too fast. It's gonna be May next week.

I know, isn't that crazy? That's absolutely wild. There he is. Evan.

What up?

What up, dude? How are you? Did you do a interview with Dan, Dan the man today?

I did it a couple weeks ago, but yeah, it just came out on YouTube. So sick.

Yeah, yeah, Dan's crushing it. He just left a full time job and he's doing what, 30k? 30k a month.

So anything close to that, I think, I don't wanna.

Don't quote me exactly.

I think it's like three or four retainer clients. Yeah, you know one of them. Yeah, but no, that's what I think. I think he said three or four. I think four.

Nice. Yeah, Cool. I'm gonna kind of rapid fire some questions I think a lot of people have and then any kind of like questions we get. If you see me looking over here at Instagram, I'll be answering stuff there as well. Dalton in Motion says, are cold emails a waste of time? Yeah, I'd say they are. I, I think they're a waste of time. Look, and, and here's the preface with this. Everything can work. It's just how well does it work? And so with cold emails it takes forever. You need so many cold emails. Like you need like thousands and thousands and thousands of cold emails just to get like a reply. And then you need like, you know, tens or hundreds of replies to get one booked call. So it's like, would you rather do that or would you rather just run ads and get people to reach out to you?

I get, I get tons of them.

And that's the thing is like I don't respond to cold ads at all. Like, or cold emails. Right. So like if, if you yourself wouldn't respond to it, then why are we doing it? Right? And I know a lot of people can sometimes say that about ads, but you'd be surprised how many high level business owners there are that end up entering their info into a lead form and then booking a call with our clients. I actually have a YouTube video coming out after this, going over literally the behind the scenes of some of our clients pipelines and the lead quality that they're getting around like businesses doing 200k a month and more opting in saying, hey, I would love to book a call with you. So it's like, is it easier to talk to those people or is it easier to talk to the people that you have to cold email and harass and it takes forever to talk to. Right. So hopefully that answers your question. Dalton in motion. I would say email. Cold emails are a waste of time. It's not a good use of your time. You could spend that time scripting an ad, drafting the ad, publishing the ad and getting leads to react, reach out to you.

You just have less leverage in the sales setting too, when you're going well versus people coming to you. Like when you go to people, you're in the passenger seat.

Yeah, exactly. It's all just based on intent, right? At the end of the day, it's like, who. Who do you respect more? The person who's reaching out to you or, you know, you reaching out to the person who looks more needy? It's like always the person reaching out always. I don't get rather just talk.

I don't get cold calls from doctors.

So.

Yeah, and it just shows like it's. It shows low authority as well. You know what I mean? So it' like when you have people who are reaching out to you, it makes it automatically puts them in a lower position than you at the end of the day. Beck says, what's up, guys? Where do I watch that YouTube video you have coming up? As soon as my editor is done with it this afternoon, it'll be on my YouTube. After this, I'm going to the gym. And then. And then I'll publish it once my editor gets it back to me back. I'll send that over to you. Or if you just look out on the YouTube. Just make sure you're subscribed. Click the notification bells. I feel like a YouTuber out here, dude. I'm like, so it'll be coming out. Dalton says, what's a good starting place for ad budgets? I've had solid geo experience. I don't know what he means by geo experience necessarily. How much do I need to. How much per day do I need to load into meta? So we typically and Evan maybe talk about this through the ads coach, but we typically start at like 10 to $20 a day. And then we scale up from there based on the winners that we see and the ads that we see now. Big thing you want to do, Dalton, and this is kind of an advanced tactic, but I'll give it to you. Oh, Geotagging.

Got it.

Okay. So something you want to do on the lead forms, the way Facebook's going to find you qualified leads is you have to have a conditional logic baked into your actual lead form. So if you're doing a Facebook lead form, this is something we help our clients with. But if you're doing a Facebook lead form, you need to have some sort of qualifying question on the lead form that says, hey, are you this type of person or are you this type of client? Yes or no. If they select no, you need to boot them out of the funnel and boot them out of the form. If they say yes, then you allow them to continue. Because what happens is, is if you have clients coming in and leads coming in, but they're not the quality you want, Facebook's still going to find more of those types of people. And so it's just like a negative feedback loop. Yeah, exactly. We're talking about this on our CSM meeting this morning, but it's like you have to have that on there and that's something we help our clients set up, but like 20, 20 to 30 bucks a day and then we've seen clients close, you know, multi thousand dollar deals and then they just take some of that money and reinvest it back into ads and they just keep doing it over and over and over again and that's it. Back with another good question. Organic SEO versus ads. Thoughts? I've been talking too much, Evan, why.

Don'T you take this one, Organic SEO versus ad. So I think if you're talking about a quicker potential return, ads, SEO is great. But it's still, and again, this all depends on platform and everything as well. But primarily what we do is deal in the meta sphere. You know, organic SEO, you're still just talking to people that are actively searching for you. Right. But if we, if we can, if we can get in front of people and kind of bring to the forefront their problem and their issue and have them kind of confront that through places like Facebook or Instagram, that's going to kind of pique the interest that they may not have been actionable on yet. So I would say ads over SEO. But SEO can be important in a long time horizon game that you might be playing. I don't discredit it because it can work. I, I have acquaintances in marketing that that's all they do is SEO. And it does work, but it is still very much, it's more competitive, I would say, in that regard, because you're a smaller, smaller population that you're fighting over.

Yeah, absolutely.

It's the way I look at it.

Yeah, it's good.

Good thought for sure.

Dalton in motion said, what's a good example of a lead form to weed out the no good people? So it depends on who. It depends on who it is that you're targeting. So Dalton, I would need to know, like, and I texted you this while Evan was, was answering that question, but we'd want to know, like, who is the ideal market if, like, you're looking for more medical based companies, like medical clinics. Medical companies, Medical doctors, you'd say something like, you know, hey, to confirm, just want to make sure you are a medical medical practice owner who has at least XYZ employees, if that's a qualifying factor. Or you're at least you're a medical based company that is making at least XYZ revenue. Right. And so you have that in there as a way of basically disqualifying people whether they select yes or no. Oh, you've niched into med spots. Perfect. I answered that. Okay, cool. Perfect. Jaybond is here. Jaybond's one of our clients. JBond Media. What's going on, dude? But yeah, Dalton, the biggest thing is like, you just want to make sure you have a specific question on there where you say, hey, this is for this person. This is for not this person. And then you make sure that is correct. So then the Facebook pixel can actually get trained on who a qualified lead is for you. So then that way you're not having all these unqualified people coming in. So hopefully that makes sense. And we obviously walk through that with our clients. Like, how to set that up, because you want to make sure you have the targeting right. You got to make sure you have the right campaign structure. If you're doing CBO versus abo, you got to make sure you have the right friction points in the funnel. You have to have them. You have to make sure you have the right follow up systems. The call cadence, the sales call script, zoom call script. You're pitching the right retainer prices, packages, all that fun stuff Dalton says. Got it, y' all goods. Absolutely, dude. We got you. But hopefully that gives you a good starting point for getting there. If I get a yes today, I'm signing up. Absolutely, dude, I love it. Go through some of my, my YouTube videos. I got like a video on the sales script. I have a video on retainer packages. I have a bunch of retainer packages in our school community that you can get access to. So, like, we try to give you guys, as much stuff as we can. So then you can use that, land a deal. And then if you want, you can get into our coaching and work with us one to one. Work with us directly so we can make even more money. So that's the goal, Bexis. Ah, yes. Ads are more targeted, way faster roi.

Yeah.

And like Evan said to organic SEO is a good slow burn, back burner thing. When people are searching for you, it's not usually one or the other ever in marketing, it's like, which one's going to get us results faster? Right. Which one's going to get us results in a quicker fashion? And then you have other ones that, that are more of a slow burn.

So.

What other questions we have, guys? I see you guys here on the live. What do we got?

What do we got?

Let's see. Jay Bond, what's going on? You just signed up, I think last week. If you're still on here, we're excited to have you, dude. Let's rock and roll. Let's see. A couple questions I have written down. Let me see. Oh, here's a good one. Will I lose creative freedom if I go after businesses instead of just doing cool passion projects? Evan, you want to handle that one?

I would, I would say no. Because the people that, the businesses, they're not creative themselves. So that's one of the reasons why they're coming to you. And you know, passion projects, that's. They just don't pay the bills. They just don't in the long run. I mean, you might get some notoriety or some eyeballs due to a passion project and that's fine. But if you want to actually generate more income for yourself, then you need to be able to do that through a mechanism for others. And once you figure out how to do that, that's going to be the thing that's going to unlock your ability to do those passion projects without suffering in the long run for it.

Yeah, absolutely. We got Luke over here. Working with master filmmaker was 100% worth it. Awesome, dude. Well, you don't have to plug us too too much. I appreciate you though. He said if I have a well tested ad that's converting, well, how many weeks or months do I let it run before I consider re recording? Well, number one, get on Evan's coaching call. When is it? In 45 minutes. It's right after this.

It is in 45 minutes. Yeah.

Get on Evan's coaching call. I'm going to answer it here, but Evan will give you the secret sauce on his Main coaching call. But it just depends, right? If your ad costs are, if your cost per call, your cost per lead is the same and it's holding strong, continue to up the budget on that ad set by like 20 to 30% every couple of days and just keep seeing if it holds. If it holds, then leave it, right? If you're getting qualified leads, you're getting qualified calls, you're closing sales from it, you know there's nothing wrong, you can keep letting it run, but what happens is, is like over time your creative starts to fatigue and people start to get tired of seeing the same ad from you over and over and over again. And so it depends on, you know, it's a different timeline for everybody, but it might be a month, it might be two months, it might be three months. And then once you see those costs start to rise, like your cost per lead is exactly is getting higher and higher and higher, it's time to sub in some new creative and test some new creative and test some new angles. Right? That's typically what we, what we see. And that's what you want to do. And just you want to get in a good habit of refreshing your creative every so often. That way you're not having to hit this wall every single time or your, you know, your costs are rising too high. So hopefully that makes sense. But Evan can take a look at your actual ad account on the call, want to share your screen and he can kind of look through that with you and tell you if it's actually fatiguing or if you're good.

Right?

If you have an ad that's working, keep, keep running it. Like don't touch it, keep it going. So let's see. I think you had another question, Luke as well. I have clients that are interested in YouTube monetization. Is that worth exploring if they're good on camera?

Evan, I mean, everything's always worth exploring. I mean YouTube monetization can again be another one of those investment long run things. Or sorry, not can it is one of those investment long run things. I look at it as like it's not necessarily maybe the main goal, but it's an awesome byproduct. Like I don't think you're ever going to hurt yourself by making more YouTube content, I'll say that. Right. Having more YouTube content showing up more, making more content in general is always going to up that likelihood that the right person comes through and reaches out based on something that they saw. And then the nice byproduct is if that you get Monetized by the platform. Great.

But I wouldn't, I wouldn't use that as a main strategy.

No, definitely not. It takes too long.

I mean, yeah, you have to sell a product on the back end of the, of the content. So if they're like, it depends on what kind of business they are. But I would make content to attract eyeballs to then go to the link in there under their, their video and turn that into a sale.

Right.

And have them monetize that way.

Yeah.

Not necessarily going the other direction. Yeah.

I was talking to one of our clients last week and he said kind of the same thing with like YouTube and podcasts is they can't be the product. There has to be something behind it.

Yep, exactly. Yeah, absolutely. Let me see, what else? If I build a nice brand and an aesthetic looking brand and website, isn't that enough? Basically, basically they're asking like, isn't that enough to attract better quality leads?

If a tree falls in the woods, does anybody hear it? Or whatever the saying is?

Yep.

Right.

Like you got to get people there to see the tree fall. So that comes with a traffic source.

Dude.

Some of the prettiest looking, aesthetically design driven websites don't convert. Like if you look at like too.

Confusing or what's that?

If it's like people when, when you send direct response traffic to a page, you need to capture their name, email, phone number so you can actually call them and turn them into a call. Right. If you're sending traffic to some aesthetic looking website where there's a bunch of stuff for them to do, we've just historically seen like conversion rates just tank on that. It just doesn't work because like, the person has too many things to look at and there's too much to do. And I think like, sometimes people are like, oh, I don't want to record ads or send them to a landing page because I feel like that's cringy. And it's like you can put your own style on the page, but it needs to follow a certain structure. Right. And I think sometimes as artists and creatives, we get wrapped up in like, it has to look so pretty. It has to be perfect. You can make it look pretty, you can make it look as aesthetically designed, like pleasing as possible, but it needs to be like a form with like name, email, phone number, and that's it.

Right.

I think sometimes people are just like, ooh, I don't want to be that guy. It's like, well, do you want to make more money? Do you want to grow your business? Do you want to have money to go work on more passion projects? It's like if you do, then great, be that guy. But I think a lot of people get their heads, get in their heads about that. Rick says, this is exactly the kind of stuff I've been looking for. We're happy to have you, Rick. You could be the best at whatever, but it doesn't matter how good you are if nobody knows who you are. Yeah, it's 100 true. So what other questions we have, guys? What other things can we answer for you while we're here? We got to jump here in just a couple of minutes. I'm going to go through a couple more questions here and then if you guys have any, let me know. How do I stand out when every videographer says that they make content? Good question.

Make.

Do something more than just make content.

Provide a solution.

Like provide a solution through the content.

Yeah. You're solving problems. At the end of the day, you guys aren't creating content. You have to understand what problems you solve because. And then that you're solving problems.

The problem isn't the content.

Yep.

Because the content itself for the, for the purse, for the prospect, they want something out of that content. Figure out what that is, solve that problem.

Yeah, yeah. What does it do? Drives more leads, drives more awareness, gets more people to know about them. Testimonials. Build social proof, builds trust. Right. We are in what people call, and I'm sure you guys have heard this, a trust recession. Right. So there are so many businesses and, and local online service based businesses, all of them, who need content to physically build trust with people. Because like if someone's watching your piece of content, like if you guys are watching us right now, you're spending time with us virtually. Right. And I can do this with Evan and Ethan one time. Right. And millions or hundreds of millions or billions of people can see it. Now, do I that, do I get that kind of views? No, because we have a niche audience. Right. I don't, but it's the, the like, most clients need some sort of piece of content or content on an ongoing basis to build trust with their audience and their customers. And that's where you guys come in. And they're willing to pay for that every single month. Dalton says, how do I justify a $5,000 client by bringing a simple camera package and a couple of lights. I've been hired based on my red raptor. Too often, this is a perfect point. Evan, you want to hit that one?

Hold on one second. Repeat the question. I'm sorry.

You're good. So Dalton says, how do I justify a $5,000 client by bringing a simple camera package and a couple of lights? I've been hired based on my red raptor too often.

So the justification from the.

So I guess he's asking, like, how do I. How do I justify to a client if I'm only bringing, like, a small camera package and lights and it's not about the camera package.

It's not about the. It's not about the gear. It's about the result that the, that the. The gear creates.

I just thought of a good analogy. It's like, if I came to Evan and I was like, evan, I'm gonna shoot you an ad that's gonna make your company $500,000, but I'm gonna shoot it on an iPhone. Does that client care that I'm shooting in an iPhone? If they 100% believed that it could make them 500 grand?

I mean, I don't.

You could shoot it.

I don't care if I painted a picture and whatever. I don't.

I don't care, dude, I'll shoot it on my. My old mini DV camcorder if. If it was guaranteed to get me that kind of income for the business. Because, like, some of the best ads, some of the best promo videos, some of the best, like, high converting ad videos were shot on an iPhone, like, because it looks more native to the platform.

Right.

And so you guys got to get out of this mindset of, like, I'm justifying my price through the camera package that I bring. And you need to get into the mindset of how do I actually come up with a strategy for the content? Explain the strategy of the content to the client and help them actually understand how that's going to help them get more leads and more customers, and then they feel confident in that, right?

Yep.

When Apple has their whole shot on an iPhone campaign for the commercials that.

Was on during the super bowl, and.

Dalton's saying, they see that he rocks up with the big gear, and then they, you know, and then they show, he shows up with something smaller, like maybe like an FX3 or whatever, and they always make a comment. Right. What would you say to someone who does that, Evan? If they're like, you know, they see the big gear, they're like, oh, that's awesome. Then they see you come with something smaller, and they're like, I don't know about that.

So, I mean, I guess that's. There's. There's there's two parts to that. I mean, I guess it would be assuming like the same client saw two different things.

Is that what exactly they're like, why are you showing up with a smaller camera package?

Yeah, this just allows us to streamline the process a little bit easier. And this content has historically performed a little bit better than the.

The.

Than the more theatrical look that maybe we're generally used to doing. Still can do all of that in any way, shape or form that we need to.

But.

But we believe that this is going to. To bring forward a better result for you guys and meet the. The audience a little bit more at their level.

Yeah, yeah. Because it might be run and gun. It might be more of a run and gun type shoot. Right. It just depends on, again, the content. The content strategy, what you're doing. The content. And it's just get them bought in on. Get them bought in on the process and the content that you're going to create for them, not what camera you're bringing.

Right.

Y. Yeah. So let's see.

I got.

We got time for like one or two more questions, guys. Let's see what else we have. Let me see, let me see. Will clients even pay me 3 to 5k a month for video?

Yes.

Yes.

Yep.

Well, it's like the.

I don't know, man. No one's ever paid me that before, so I don't know if they're gonna pay me every month.

Let's kind of look, you know, the past couple questions that we've answered is all based upon, you know, the outcome, the result. And we've talked about it on probably a good bit of the lives of selling the. The vacation, not the flight there.

Yeah. Because if I'm spending 5k a month with somebody, but they're actually able to help me generate more leads, which is something that we help you guys. We teach you guys in Master filmmaker in the program, teach you how to generate leads for them so it's more valuable for them than just content. But if I know that, you know, spend 5k with you and each client to me is worth 20k and you can get me one client a month, you just 4x to my investment every single month. And you could be doing like two things for me. As long as you forex that investment and get me the leads and I can talk to them and close them on a deal, I don't care what the heck you do. It's not about how much you do. It's about what results you get.

And that's all about Asking the right questions.

Yep, absolutely. We got Gage on here. What's going on, dude? Gage and them are rocking with medical companies right now, crushing it in the space. They're expanding, I think, to Denver and Colorado and some other areas, which is going to be awesome. Dalton says, coming from a DP background, going into running my own agency with sales has been eye opening. Tell me about it, Dalton. I was DP for five years, Freelance DP for five years. And then when you open your eyes to like, holy, there's this whole other side that's business. It's. It's a fun process. And to be honest with you, I fell more in love with the business side than I did with the, the cinematography side because that stuff is fun. But for me, I love running a business. I love, you know, managing a team, solving problems, generating leads, doing sales, like talking to people, connecting with people. Right. It's just a completely different ball game. And so it's, it's. That's why we exist at Master Filmmakers, to help people who are more freelance creatives and teach them the business side. And that's it.

Right?

So I wish I had something like this for me years ago. Ultimately. Let's see, one more question, then we got a roll. Beck says, after receiving leads, do you also direct and teach how to sell? Absolutely, Beck. So I'll go through what we do. We teach you guys in Master Filmmaker. I'm going to soft pitch everybody right now. Sorry. In Master Filmmaker, we help you guys with what? Retainer offer to sell the price points, the deliverables, what to put in the offer. We help you generate the leads, like run the ads, set up the inbound system, and then talk to those leads. And then we help you the sales process, which is like, what do you do when the lead gets on Zoom? What do you say to them? How do you get them to close? How do you conquer objections? How do you close them? What payment processors do you use? How do you do all that? Right? And then we help you actually build a team where it's like, let's what if you want to hire a salesperson? Gage just jumped in here and, and said, like, he said, you guys have really helped me scale the business. They hired an appointment center. It's like, we'll help you build the sales team, build the fulfillment team, build all of those teams so then you can start to build more of a business, not just be the one person doing everything, working in the business. So hopefully that makes sense. We have all the best practices on that. We build out A CRM with you. We got all that stuff taken care of. So sorry for the soft pitch. Hopefully that makes sense, buddy. James says, as someone who is quickly starting, how can I help them see past quick roi? Often they want to know their. They want to know their investment will have a return. Yes. You just have to figure out what. What is the main goal? They want more leads, more sales, more calls, whatever it may be.

Right.

And then help them reverse engineer that with content. That's something that we help you guys with. Why are all the clients joining? We got Julian. We got Gage.

Social proof, dude.

Social proof. I'm not real, man. All of our testimonials are fake. They're not real. They're all AI. You can't look up their production companies in the bottom of the case study links. I don't have their websites there. Oh, wait, I do. Wait a second. Sorry. I gotta have fun with you guys. Eric and the team. Master Filmmaker. Phenomenal. Highly recommend joining. Thanks, Julian. I appreciate you. Dude. Let's see. Need new, bro. The film industry is F'd right now. It's F'd if you let it be effed. You gotta transition, you gotta pivot. That's the name of the game. That's life at the end of the day. And so if you're not willing to pivot, you're gonna get left behind for sure. Cool, guys. All right. If you want to learn more about Master filmmaker, how we help you get more leads, get more clients, get more sales. Beck says okay. Didn't know that. Amazing. Thanks. Click the link below on Instagram, Link in my bio on YouTube, Facebook, LinkedIn. Should be a link below this video. We'll see you guys in the next one. Hopefully this was helpful for you. And I'm coming out with some new YouTube videos on client pipelines, how to get leads from Facebook ads, and we'll see.

Speaking of YouTube guys make YouTube videos. I just had somebody DM me from a CTA in a YouTube video. So what? Kind of works like. So go do it.

What kind of client was it? Tell us.

I have no idea. I'm literally just getting in my DM right now to see.

There you go.

All right, guys, we'll talk to you in a bit.

You ain't gotta ask me. We can hit the road got room in the backseat Boys from the back street come so far just singing over rapies See you on the way up Only looking down my seeing where we came from you ain't got to wait up Never going to slow back down there's no stop? They can't take us down? There's no reason to fight the sp? Cuz I love this life, yeah? Things all right? And there's no reason to stop believing? Love is life? And the future's bright? And there's no reason to fight the street? Yeah? Love this life, yeah? Love this life, yeah? Love this life, yeah? Love this life? Is not a race? It's on one big show? The truth is told? Feels like letting go? Love this life? It feels all right? And there's no reason to stop believing? And the future's bright? And there's no an to.