A short coaching excerpt advising video business owners to create a "value video" to send before sales calls. The value video should explain major points of the service and how it helps the client, so the live call becomes focused on closing (presenting price) rather than selling.
One of the biggest mistakes I think a lot of video business owners make is they're trying to sell and close on the same call, when in reality, it's kind of ironic because they should be making some sort of video. And what we have our clients do is make a value video before the sales call that explains all the major points of what you do and how you're going to help the client. So then by the time you get on the sales call, you're just closing them, and you're not actually selling them. You're just showing up, explaining how it can help them. And then from there, you're just telling them the price and you're closing them on the service. And so.
