A short YouTube clip (Eric Deeran - Master Filmmaker) advising filmmakers and video creators to prioritize sales and marketing to secure clients before buying expensive equipment. Instead of purchasing gear upfront, Deeran recommends renting gear using the project's budget so clients effectively pay for the equipment, avoiding cashflow issues for creators.
So here's why you don't need fancy gear to land big deals. And the reason is, is because even at my company, Deer and Films, what we do is we focus on the sales and marketing to acquire the customer first. And then after that, if we need to, we can always rent stuff like this using the budget of the project. So we're profiting off of what they're paying us. Whereas what a lot of people do is they go out, they buy this stuff first, they don't have any money left in the bank, and then they're like, oh, shoot, where are the clients? I don't have any money, so don't be that person. Go out. Rent the gear if you need to, but invest in learning how to actually the deals.
