A brief conversational clip (two speakers) arguing that cinematic, high-quality content is now the baseline, and clients need content that not only looks good but demonstrably drives results. The speakers connect this need to the sales process—using pillars to show how content helps clients move from A to B—and emphasize selling outcomes (the destination), not the product (the plane ride).
Well and that's, and that's why like in the sales process that we were talking about earlier, we have them go through the pillars because it doesn't just give you the features of, you know, the content because they can explain a brand video, a demo video all day long. But how does it actually help me at the end of the day and we were talking about apps, how does it help me get from A to B at the end of the day?
100% you're not selling the, I mean we say it all the time and you say it too. We're not selling the, the plane ride, we're selling the destination. And so a lot of times you're not actually selling video. I love content that looks amazing, it's impactful, it's cinematic. That's just the standard to get in these days. That's the baseline. But now you have to have content that is all of that plus gets clients results.
