A short YouTube transcript excerpt offering practical advice for content agencies: create a brief mini-course for clients on how to follow up with leads. The speaker recommends requiring clients to complete the mini-course before campaigns go live so leads are acted on and the agency’s content delivers measurable value.
So if you're going to be making content for your clients, and this is usually a reoccurring theme where people don't actually, they don't follow up with the leads that you get them. So let's say that you're a content agency, right? Like you, and you're, you're making this content for them. I'd almost make like a little bit of a mini course where you go through on, like, how to follow up with the leads that you get them and have them go through that mini course prior to actually getting the leads or having the campaigns go live.
