Eric Deeran says Meta Lead Forms aren't the problem—lack of qualifying questions are. He runs ads to a form with conditional friction that disqualifies bad leads and sends good ones straight to a calendar booking page, proving the funnel design matters more than the platform.
So we have an ad and then we typically are using the Meta Lead Form. And before you say, oh, Meta Lead Forms give us trash leads, they don't. Most of the time what happens is, is you don't have enough conditional friction or conditional questions in this form to boot out the bad people and DQ them versus letting the good qualified people go through. And so we'll just do a simple ad and we have 9 different buckets. I won't go into it in this video, but we have 9 different buckets of actual ad creatives that we use, 9 different buckets of ads in different formats that we use. And then that goes into a Meta Lead Form. And then from there we're then qualifying those people or disqualifying those people, and then we're just going straight to a calendar from there, and then we're going to a thank you page.
