Eric DeeranOne mission — help agency owners build businesses they actually love running.

Never drop the price before getting the client's BUY IN that this is the right thing and now is the

2 May 2025 · 0 min

Watch on YouTube

0:28

Short YouTube transcript excerpt (from Eric Deeran - Master Filmmaker) giving sales advice: do not reveal or lower price before first ensuring the client has true buy-in and uncertainties about the product/service are resolved. The speaker emphasizes diagnosing hesitation, addressing concerns (e.g., "will this video help us?"), then returning to price once the client feels ready.

If he's still having hesitancy about the process, telling him the price will only make it worse. Right. It's like, hey, how do you feel about it? I feel pretty good. It's like, that doesn't sound like you feel pretty good. What do you feel like maybe you're uncertain about? Oh, I don't know if this video is really going to help us. I have to alleviate that uncertainty first, and then I go back into, okay, how do you feel? I feel good. Here's the price. Right? You just don't want to drop that price until they feel like they're 100% ready to go. Otherwise, you're just fighting an uphill battle at that point.