A short advisory segment for videographers and video business owners arguing they should target service-based, high-ticket industries (e.g., roofing, solar, law firms, medical) rather than low-margin businesses like coffee shops or restaurants. The speaker emphasizes selling to clients who can pay retainers and higher fees because the work effort is similar but the pay differs greatly.
So if you want to know the best niche or industry to go into as a videographer or video business owner, any niche that is a service based business that sells something for a higher ticket amount of money. So that could be roofing companies, solar companies, law firms, medical companies, anybody who sells something for a high ticket amount of money. Now, the mistake that I see a lot of people make is that they're targeting coffee shops, restaurants, all of these people who have no margin to pay them. So, of course, they're not going to pay them on retainer. Or of course, they're not going to get paid a lot of money, because those people don't have a lot of money to begin with. And you're going to work just as hard for the restaurant as you would the roofing company, you might as well get paid ten times more.
