Short spoken excerpt arguing that successful niching requires deliberately cutting off other niches and committing to a single market or method. The speaker claims that this focused positioning differentiates you from generalists and allows you to charge more; being indecisive or wishy-washy undermines the strategy.
And that's the point of niching down. It's deciding which decide means to cut off. So it's like physically you have to cut off other niches. And that is what makes you more potent, though. Like, that's why people will pay you more than a general video business who does content for everybody. It's either your niche down in the market or the method. And whatever that is, you have to commit to it. You can't kind of be wishy washy about it, otherwise it's just not going to work. Because the whole point of niching down is to differentiate yourself from everybody else.
