A speaker advises that businesses should ‘niche down’ by developing a distinctive method or "secret sauce" for producing videos; merely offering generic services (‘we make videos for businesses’) is too broad. The clip emphasizes articulating a specific method that differentiates you from competitors and notes the training will cover how to define that method.
I think if you niche down enough in the method that your method is different, it's going to be enough. That should be enough. But where you can go wrong and where people do go wrong is they put up a video and they're just like, hey, we make videos for businesses. It's super broad. You got to niche down on what that method is. Like, what's. And this training will go over it, too. But, like, what is the specific secret sauce? What's your method for getting these results? You just need something to make you feel different than everybody else. That's the biggest thing.
