Eric Deeran tells agencies that organic content is the first service clients cut when budgets tighten because it doesn't directly generate revenue. His fix: repurpose those videos into paid ads to drive leads, calls, and sales, which keeps you on retainer.
If you're only offering organic content to your clients as a video or creative agency owner, you will be the first one that they cut. Because when budgets get pulled back, they cut the things that aren't generating revenue. Well, you might be wondering, how do I actually generate more revenue for my clients? Well, it's pretty simple. You just run ads for them using the content that you're already creating on organic. This way you can get them more leads, more calls, more sales, and actually help them grow their business. So they keep paying you on retainer every single month. So if you want to learn how you can start doing this, I put together a short video on the next page. Click the link below, check it out. We'll see there.
