People don't make a change until this happens...

26 Sept 2024 · 0 min
0:22

Short excerpt from a YouTube video discussing the psychology of personal change: the speaker asserts that people only make a change when the perceived pain of their current situation exceeds the pain of changing. Example invoked: someone who is overweight delays getting fit until current discomfort outweighs the effort of dieting and exercise.

More from Eric

0:31
youtube.com

Why Founder Ads Beat Spokespeople

3d ago
0:28
youtube.com

Don't Touch Your Ads for 5 Days

3d ago
9:53
youtube.com

Why Your Booked Calls Don’t Show Up (And It’s Not Your Reminders)

3d ago
0:35
youtube.com

Your Ads Look Like Everyone Else's

3d ago
0:35
youtube.com

How I Read Ad Scripts

3d ago
0:28
youtube.com

Ask Non-Obvious Form Questions

3d ago
0:18
youtube.com

Call Out Their Pain Points

3d ago
0:37
youtube.com

Why You Don't Want The Cheapest Call

4d ago
0:26
youtube.com

Make a Hook for Every Niche

4d ago
0:33
youtube.com

5 Things to Check Before You Scale Ads

4d ago
0:28
youtube.com

Use Cost Caps on Your Winning Ads

4d ago
See all content