Eric Deeran argues videographers should stop taking orders and start prescribing solutions like doctors do. Instead of executing whatever clients ask for, position yourself as a strategist who recommends the right video type for their actual goal.
So one of the biggest mistakes I see from video business owners, videographers and filmmakers when they're going to land a new client is that they constantly rely on taking orders from the client as opposed to actually prescribing a solution. And I think this comes down to the identity of the person. But you need to switch your identity from someone who just creates videos to someone who creates strategy and advises the client on what you think is going to be the best video for them to achieve whatever outcome they want to achieve. And so you need to stop being an order taker and instead be someone who is going to prescribe a solution, kind of like a doctor would prescribe a surgery based on the things that they found wrong with the patient. So when you're going to create content for your clients, you want to make sure that you're advising them on the best type of content for them, as opposed to just taking an order like a server at a restaurant would. So think of that next time that you talk to your client, make sure that you're really prescribing a solution as opposed to just creating content for them. That's kind of pointless.
