YouTube video by Eric Deeran (May 25, 2025) arguing that generic written proposals are ineffective; instead the creator recommends a personalized, call-based sales process where you walk prospects through solutions and tailor conversations to their specific needs. The speaker emphasizes that strong work alone doesn't replace active sales effort and that proposals feel impersonal and copy-pasted.
So this is why we don't send proposals, because you can't do any of this stuff on an email over a proposal. You got to walk them through it on the call, and you got to go through and actually close the deal. I think some people think that because their work is so good, that they don't have to do sales, when in reality, you still have to do sales. Because the clients need to be convinced, and they need to be. They need the sales process to be tailored to them, and they need it to be specific to exactly what they're looking for. And a proposal feels very like copy and paste. It doesn't feel like you really put a lot of time or effort into their specific situation, and it doesn't feel personable.
