A short YouTube clip advising content creators not to over-focus on cinematic video quality but to prioritize providing value and learning to sell to clients; argues that stronger value and sales skills enable charging higher prices instead of being stuck with low rates.
Stop obsessing over the quality of your videos and start thinking about how you can provide more value and sell to your clients. Oftentimes you get stuck in the rabbit hole of oh, I need to make the best cinematic content. It needs to be the best, needs to look the best, needs to feel the best. Right? That's important. But at the same time, you need to learn how to actually sell. Provide more value so people are willing to pay a higher price, or you're always going to be stuck at lower prices.
