Short YouTube advice clip by Eric Deeran advising videographers to stop obsessing over cinematic quality and instead focus on providing more value and learning to sell so they can charge higher prices; warns that quality alone won’t raise pricing if you don’t sell value.
Stop obsessing over the quality of your videos and start thinking about how you can provide more value and sell to your clients. Oftentimes you get stuck in the rabbit hole of oh, I need to make the best cinematic content. It needs to be the best, needs to look the best, needs to feel the best. Right? That's important. But at the same time, you need to learn how to actually sell. Provide more value so people are willing to pay a higher price, or you're always going to be stuck at lower prices.
