Eric Deeran explains why videographers struggle: they chase one-off projects instead of retainers. Monthly recurring revenue from retainers creates predictable cash flow, shown as a steady blue line versus the chaotic spike-and-drop of project work.
One of the reasons a lot of videographers don't have a lot of money is because they're doing a lot of one off projects, as opposed to retainers. Now, with retainers, retainers equal mrr. Now, what that means is monthly recurring revenue. And so with one offs, you look more like this red line right here, where it's up and down, up and down, up and down. When you have retainers, you look more like this blue line, which is going up and up and up and up and up. And it builds consistency instead of these up and down months and. And you have predictable cash flow because of that. So if you want to learn more about retainers, how to use them, how to implement them into your video business, go ahead and comment the word retainer. Below, we'll show you exactly how we use these to close deals.
