Eric Deeran tells video agencies why their revenue is dropping: the 2020-2021 content boom is over, and AI has flooded the market. Agencies that only produce video now lose clients. The fix is bundling distribution services to deliver measurable outcomes like leads and sales, which justifies higher fees.
If you're an established video or creative agency owner, you know the game has changed and the landscape is completely different. What worked back in 2020, 2021, where everybody wanted videos, they were crazy about content, they were crazy about videos, and it was so easy for you to sell your services. Fast forward to 2025, 2026. That is not the case anymore. With AI, you can't just offer content anymore. It will not fly. And you've probably seen a decline in your revenue because of this. We've talked to tons of agencies like this and they've seen huge declines in revenue. But fortunately, there is an answer. You simply have to offer distribution with the content that you're creating. This way you can get your clients actual results like leads, calls, and sales, and they're willing to pay you and stay with you for a very long time. So if you're feeling the effects of AI, you're feeling the effects of that, click the link below. I put together a short video on the next page going over exactly how you can take advantage of this. Click the link below. We'll see you there.
