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Reverse engineering your way to $1M per year in your video business

1 Jan 2025 · 0 min

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0:21

Transcript excerpt of a conversation about pricing and client volume for a video business. Speakers discuss minimum package pricing (stated as $30,000), common sale prices (over $40,000), and estimate needing roughly 15–20 clients at those rates to reach $1M/year. They also consider raising per-client prices to $80k–$200k to reduce client load.

Questions this video answers

$30,000

Over $40,000

Approximately 15–20 clients (speaker says 'probably like 15 clients' and others say '16, 20 clients')

$80,000; $100,000; $200,000

And your minimum package is what, like 25 ish?
Minimum is 30,000.
Okay. So then you're going to need how many clients to get there at that point.
So, I mean, honestly, the most popular and the one we've sold the best is over $40,000. So yeah, I would say that, you know, we would need probably like, what would that be, like, 15 clients?
16, 20 clients?
Yeah, yeah.
And then I would even say because we're going to talk about this obviously on our coaching sessions, but like even raising those prices because, like, you don't just want more clients. It's like, how do we go from 40 to like 80k or 100k? Right. Or 200k? And then we just keep bumping that up. So you don't have to take on as many clients, but you have clients that are paying you more.