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Reverse engineering your way to $1M per year in your video business

18 Dec 2024 · 0 min

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A short transcript excerpt from a conversation about pricing and client counts for a video business. Speakers discuss minimum package pricing (stated as $30,000), common sale price points (over $40,000), rough client-count math to reach revenue targets (estimates ~15–20 clients), and strategies to raise prices to $80k–$200k so fewer higher-paying clients are needed.

Questions this video answers

$30,000.

Over $40,000.

Approximately 15 clients (Speakers also suggest 16–20 clients).

$80,000; $100,000; $200,000.

And your minimum package is what, like 25 ish?
Minimum is 30,000.
Okay. So then you're going to need how many clients to get there at that point.
So, I mean, honestly, the most popular and the one we've sold the best is over $40,000. So yeah, I would say that, you know, we would need probably like, what would that be, like, 15 clients?
16, 20 clients?
Yeah, yeah.
And then I would even say because we're going to talk about this obviously on our coaching sessions, but like even raising those prices because, like, you don't just want more clients. It's like, how do we go from 40 to like 80k or 100k? Right. Or 200k? And then we just keep bumping that up. So you don't have to take on as many clients, but you have clients that are paying you more.