Short YouTube video (Eric Deeran) explaining that in sales you must secure a client's full agreement on the diagnosis and prescribed solution before discussing price — otherwise price becomes irrelevant. The speaker uses a doctor/patient analogy to illustrate getting agreement on diagnosis → prescription → cost.
Get his full buy in on the, on the diagnosis and prescription before you go into any prices, because, like, if he's not bought in on the process that it's going to work, the prices don't matter because he's not going to buy. Mm. It's kind of like you go to a doctor, you know, classic analogy. Go to a doctor, they diagnose you, they prescribe you, they say, hey, this is the surgery you're going to need to fix your problem. And you, they get agreement on that. And then they say, here's how much it is, right?
