Eric Deeran says send three value-focused emails daily before a sales call. Skip the spam. Use case studies, tutorials, and real insights to warm prospects so they show up ready to buy, not ready to learn.
And so typically what we're recommending is doing at least 3 emails a day. And to be clear, these are not spammy emails. They're emails that have either a case study within them, they have a how-to or tutorial based in them as well, or they have some sort of value-based email. This way you're warming them up over email prior to that call as well, because the whole goal is to get them to show up pre-framed, pre-nurtured, and ready to buy from you so that sales call doesn't become an education call, but it's actually a sales call.
