Eric DeeranOne mission — help agency owners build businesses they actually love running.

Shift in mindset....

9 Mar 2024 · 0 min

Watch on YouTube

0:19

Short monologue (from a YouTube video) about a shift in business mindset: people are moving from relying on free deals toward accepting a measurable cost-per-acquisition (CPA) as necessary for consistent scaling. The speaker contrasts inconsistency from free-deal approaches with stability enabled by paying for acquisition.

I think a lot of these people are shifting from an invest. Like they're, they're shifting from, oh, my God, all my deals were free to. Now I have a cost per acquisition. And it's like, that's how the world works. Like, if you want to scale, you're going to have a cost per acquisition because you have consistency, whereas on the other end, you don't have anything. And that's why you're so inconsistent. But.