Eric Deeran argues that roughly half your client roster is draining money and energy through late payments and endless revisions. Build an inbound lead generation system to fill your calendar with higher-paying prospects, then fire the ones exhausting you.
Most agencies should fire half their clients because half of their clients are actually making them poorer. And you know what I mean? Those clients that are difficult to work with, they don't pay on time. They always have tons of revisions to everything you're making. At the end of the month, they leave you feeling absolutely exhausted thinking, why do I still have this person as a client? But the problem is, is you don't have other leads or other clients or other people paying you more. So you don't have leverage to fire those people because you still need the money. Sound familiar? What you need is an inbound system, a way to get new leads, new calls booked on your calendar every single day, every single week, every single month. So you have one thing: leverage. Because when you have leverage, you can fire the crappy clients and say, get lost, I have someone paying me more money. So if you want to learn how you can do that, I put together a short video on the next page completely for free. Click the link below, check it out. We'll see you there.
