Eric Deeran tells agency owners to fire half their clients because many pay late, demand endless revisions, and drain resources. The fix: build an inbound lead system that books new calls consistently, giving you leverage to drop low-value clients and replace them with better ones.
Most agencies should fire half their clients because half of their clients are actually making them poorer. And you know what I mean? Those clients that are difficult to work with, they don't pay on time. They always have tons of revisions to everything you're making. At the end of the month, they leave you feeling absolutely exhausted thinking, why do I still have this person as a client? But the problem is, is you don't have other leads or other clients or other people paying you more. So you don't have leverage to fire those people because you still need the money. Sound familiar? What you need is an inbound system, a way to get new leads, new calls booked on your calendar every single day, every single week, every single month. So you have one thing: leverage. Because when you have leverage, you can fire the crappy clients and say, get lost, I have someone paying me more money. So if you want to learn how you can do that, I put together a short video on the next page completely for free. Click the link below, check it out. We'll see you there.
