Should you itemize out prices?
12 Oct 2024 · 1 min
0:41
Eric Deeran advises against itemizing prices. Show one package price instead, because breakdowns provoke objections. Aim for 50-70% profit margins and bake all costs into a single retainer.
Eric Deeran advises against itemizing prices. Show one package price instead, because breakdowns provoke objections. Aim for 50-70% profit margins and bake all costs into a single retainer.
What you do want to do is you just build your prices in to have. You should really be having 50 to 70% margins if you're doing it the right way. So per package, you should be shooting for 50 to 70% as far as a margin. But all that's baked into one price. The customer sees one price. That's how much it is for this package or this retainer. They don't see anything else from you because customers don't shouldn't care about delivery. They don't care. Yeah, they're like, what the heck? Because the minute you show them that, they're going to be like, what the heck is this 20% operations fee? Why am I paying for this? Right? It's kind of like how you hate. I don't know who hates Spirit Airlines as much as I do, but it's like, you go on Spirit and you.
