Eric Deeran explains why custom work kills agency growth. Without standardized processes, teams get confused, miss deadlines, and burn out. Productizing your offers into repeatable workflows lets you handle more clients, deliver better results, and actually make money.
The reason it feels so difficult to scale your agency is because every client that you're working with is completely custom, which means every client needs something different. Every fulfillment client for every process is different. Your team's confused because there's no actual standardized process for how you're fulfilling on clients, which leads to miscommunication, missed deadlines, unhappy clients, unhappy people that work for you. And the truth is, you need to productize your offer. We've helped over 750 video and creative agencies scale, and this is the number one thing that gets their clients, A, better results and relieves stress on them because they can hire more people and plug them into the process. Because imagine how easy it would be if you had 50 clients and they all had the same exact process for fulfilling them. If you want to learn how you can do this, click the link below, put together a short video on the next page. You can watch it completely for free. We'll see you there.
