Eric Deeran tells cinematographers and video agencies why one-off projects keep them stuck: nobody taught them how to sell monthly retainers. He says award-winning creators still struggle without a system to attract and lock in recurring clients.
Hey, if you're sick of doing one-off projects as a video agency and you know you need to move to retainers to not only survive but thrive this year and next, the truth is, is that you're a talented cinematographer, video agency owner, or videographer. But the problem is, is that no one taught you how to implement retainers with your clients. You've probably even won some awards for your content, you've been recognized by your peers, and you have clients raving about working with you. They love it. So then why are you struggling to get more clients? Well, it's very simple. It's because you don't understand how to attract them and get them to pay you every single month on retainer. So you have stability. I put together a short video going over how you can do both of these things on the next page. Go ahead and check it out. We'll see you there.
