A short YouTube video (by Eric Deeran) advising creators/agencies to avoid taking client requests at face value. The speaker recommends probing deeper—asking what specific problem the client wants to solve and identifying a 'North Star' goal (example: retaining employees longer)—then designing specific video types aligned to that goal rather than producing generic content.
It's like taking things at face value and then just, like, keeping them at face value kind of thing, where it's like, hey, you know, we're looking for video content. Okay, cool. And then they just kind of go on to the next thing where you really need to start by going deeper. Okay, you said you need more video content, but, like, what specifically do you feel like you need? What is the problem we want to solve for. And I know we were talking about Hakeem, like, talking to Hakeem and the sales team about this the other day, too. It's like chunking down and, like, figuring out what that North Star is. Like, what is it that they want in the first two, three minutes of the conversation? And then chunking down from there and then saying, okay, cool. So the goal is to retain employees longer. So then you're going to need these types of videos to then get that. Yep. I think a lot of people just, they. They take what they say as, you know, face value and then just kind of push from there and don't really go any deeper.
