A short YouTube monologue (by Eric Deeran - Master Filmmaker) arguing that building a business is hard despite many online "gurus" promising ease. The speaker distinguishes "simple" systems/tools from "easy," warns against social-media gurus selling a dream, and urges viewers to prepare for difficulty while using the right resources to make the work less hard.
Stop trusting gurus who are telling you it's going to be easy at the end of the day. Building a business is hard, and there's a lot of gurus out here saying that it's going to be super easy. Now, it can be simple with the right systems and with the right tools and with the right resources, but it's never easy. And I think there's too many fake gurus on Instagram and Facebook and YouTube trying to sell you the dream that it's super easy when at the end of the day, it's. It's not easy. And it's not meant to be easy. Right? It's like, this is something that a lot of people want to do, but not many do. Running a successful business takes a lot of time, a lot of effort, even with the right guidance at the end of the day. And so stop thinking it's going to be easy, prepare for it to be hard, and then be surprised when it's not as hard as you thought it would be. But that's my rant for today. Stop thinking it's going to be easy, and instead focus on how you can get the right so it's not as hard as it needs to be.
